Both as a successful company and as an aspiring startup you must consider paying someone for designing a great logo for your business.
You know what it should look like, but you’re not so sure about the size of the budget you have to consider for the design.That’s where we come in.
As pricing is quite a frequent issue, we’ve decided to come up with this collection of three different options, to provide you with a rough idea of how to create a budget.
You really don’t want to miss this.
General Remarks First…
You have to be aware of the fact that the design a logo is quite a lengthy process for the artist. Artists tend to do some research on your company as well as on your niche. There will probably also be several stages of revision.
All this takes time.
Be prepared for that and take that into account when developing your branding strategy.
Don’t forget that licensing is an important aspect in the design industry. Depending on how, where, and how long you want to use the logo you must keep in mind that all of these aspects play a role in pricing as well.
So now, you have to consider the fact that different designers practice different concepts in regard to quoting.
Paying Per Hour
You have the option to hire someone to work on an hourly rate.
The problem with this is that there are so many different artist with diverse professional backgrounds and situations out there that we can’t really give you a number here.
Not even a rough one because prices do range from single digits to solid three digit numbers (“solid” as in “400£”).
You shouldn’t go for the lowest price possible either obviously.
It’s possible that some designers spends more time on the same project to get to the same result as others – as we’ve said, paying per hour is a tricky subject.
Paying a Set Price
Paying your designer a set price is another common option in the design industry. As they often have to design logos for companies, many agencies have decided to fix a certain price for that.
Unfortunately we have to stick to being unspecific because numbers really depend on what you want.
Freelancers won’t normally charge as much as a highly professional agency with lots of employees.
And then, there are firms somewhere between freelancers and high end professionals, which, considering all of these different forms, leaves you with fees covering everything between roughly 150£ and around 3000£.
In other words – this option is not that much less tricky than paying per hour.
Paying for a Package
When having your logo designed, you might want to , additionally, get new business cards, for example.
Many designers and firms offer a variety of packages featuring different components. Some of them include business cards, others come with multiple versions of the logo and different colours.
Sometimes choosing a different package also affects the time it takes to get your product ready.
Again – it all depends on the company you choose and on the packages they offer.
The prices are pretty much the similar to the ones mentioned as examples for set pricing, but we really can’t generalise as there are so many different package options out there.
As you have probably gotten by now, logo design pricing is an extremely vague topic.
While we would love to give you more concrete advice on setting a budget, our recommendation is for you to have a minimum of at least 300£ – 500£.
However, experts claim that amounts of 1000£ and more is better, to be on the safe side.
The best (and most accurate!) piece of advice we can give would be to do thorough research, google design agencies, consider online job platforms, or even to ask some fellow business mates to see what they spent on their logo.
Once you’ve done that, get in touch with agencies and ask them for a quote based on your project.
We do hope that we were able to give you at least some insight in this rather complicated process.
Now we’re curious about you and your experiences.
Where did you have your logo designed?
What was the necessary budget size?
Let us know in the comment section below.
Good luck with your new logo, buddy, we’re looking forward to hearing from you!