Blog Post

How NOT to Communicate with Creatives

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There are many illustrators out there but not everyone is good and not everyone can interpret a brief in a clever and original way. An inaccurate, or merely verbal creative brief can lead to time wasted, incorrect solutions and frustration for everybody involved. A good creative brief contributes to efficient, good quality communication design that meets your needs, leads to great final results, and leaves everyone happy with the process of getting there.

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